M.S. Sharipova

Annotation:

The article analyzes the significance and role of artificial intelligence in the tourism sector and examines the development of digital technology adoption, the current state, and the prospects for its implementation in the Republic of Tajikistan. The purpose of the study is to identify the main areas of artificial intelligence application in tourism services and assess its potential to improve the efficiency, quality of service, and competitiveness of the tourism sector in the context of the “smart tourism” model. The study analyzes the main areas of artificial intelligence application, including service automation, tourist data processing, personalization of tourism offers, and the use of chatbots, ChatGPT, Claude, Gemini, and digital assistants that can determine the effective use of countries’ tourism resources according to tourists’ preferences. The study also identifies the impact of artificial intelligence technologies on tourists’ experiences, the development of digital infrastructure, and the formation of new forms of tourism services. The article examines the opportunities and challenges of implementing artificial intelligence in the context of Tajikistan, including the need to develop digital infrastructure and train qualified specialists in the fields of information technology and tourism. The research findings demonstrate the importance of artificial intelligence as an important tool for sustainable development and the digitalization of the tourism sector.

Keywords: Smart Tourism, digitalization, digital technologies, artificial intelligence, ChatGPT, tourism, tourism services.